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Stock Imagery vs. Custom Illustration: Why B2B Brands Should Get Out of the...
Stock photography might be hindering your brand’s creative more than you think. Yes, it’s cheaper than custom photography and illustration. Yes, there’s a ton of options available. But you need...
View ArticleB2B Marketing, Demand Gen & The Role of Content
Host Moira Vetter and guest Laura Trotter, CMO of Equifax US Information Solutions, dig into the complexities of B2B marketing and creating content that performs. They discuss the importance of...
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Weathering Change and Other Lessons from this Year’s Masters of B2B Marketing...
B2B marketers are facing the accelerated impacts of changing economic realities, shifts in customer behaviors, and disruptive technologies that have emerged since the pandemic. We attended this year’s...
View ArticleS1E4 – Global Marketing & Getting Naked with Dorian Usherwood
Step into the wild world of international marketing and gain valuable insights on the importance of listening, adapting, and understanding diverse audiences in the ever-evolving global marketplace....
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Transitioning From a Family Business to a Family Brand
As business leaders retire in droves, succession planning is a rising concern. Add to that an uncertain economy and organizations are under pressure to deliver value and valuation — now. New research...
View ArticleS1E5 – Mastering the Pivot from Performance Marketing Executive to...
Tune in with host Moira Vetter as guest Carol Godfrey, former Southwire VP of Marketing, shares her journey from engineer to corporate marketing executive to accidental non-profit champion. When...
View ArticleS1E6 – Web of Change: 48in48’s Mission to Empower Nonprofits
In this episode, join Moira Vetter as she uncovers the heart and soul of nonprofit innovation. Sima Parekh, Executive Director of 48in48, reveals the impact of building 48 websites for nonprofits in a...
View ArticleInc.: Drive Growth and Most Valuable Revenue With an MVR Team
(As appeared in Inc.) How to identify your MVR and quickly develop a team to target it. Founders and VC or private equity (PE) investors have instincts about how to create revenue. But a dynamic...
View ArticleS1E7 – A Dreamer’s Odyssey: Teen Tech Entrepreneur Ian Michael Brock
Get ready for a heartfelt reunion as Moira Vetter reconnects with Ian Michael Brock, the teen entrepreneur extraordinaire and co-founder of Dream Hustle Code. After their Forbes interview in 2017 when...
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Navigating Saturated Waters: Brand Positioning in a Sea of Sameness
In a vast sea of B2B brands, where every logo is like a ship’s flag, it’s essential to hoist yours high and chart your own course. Positioning your brand is a strategic art, and differentiating your...
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