2012 AMY Awards & Communicator Awards
Modo Modo is proud to have won several awards this spring including American Marketing Association AMY awards and 2012 Communicator Awards. The Atlanta chapter of the American Marketing Association...
View ArticleClik here to view.
KSU, Daymond John & Successful Entrepreneurs
On March 28, I had the pleasure of attending the Kennesaw State University/Coles College of Business’s Tetley Distinguished Leader Lecture Series featuring Daymond John. As in FUBU founder. “Shark...
View ArticleEntrepreneurship is Everywhere
I don’t often watch TV and in the course of under a month I was exposed to Entrepreneurial plot lines targeted to the 20 year and under age group over three times! I LOVE IT! I was watching programming...
View ArticleEntrepreneurs: Characters that Feed Marketing & Revenue
They say behind every successful so-and-so is a successful so-and-so. That’s true. But the successful one out in front is probably a character. A passionate, focused, infectious one…with a plan. When...
View ArticleThe CFO as Chief Creative Officer
In this market, there are few positions being placed under more pressure to be creative than the CFO. We all know how short the tenure of a CMO is. We all know that CMOs have been trying to find their...
View ArticleIt’s 2013. You can’t stop to think anymore.
We usually work on plans with clients in September or October. Then we flip over how close the holidays are and start hoofing it. Why? Because business doesn’t wait for holidays, quarter ending...
View ArticleGo West Young Man, Just Don’t Go Public
There used to be a time when, for ambitious entrepreneurs, the IPO was the end goal. Grow like crazy, then go public. It wasn’t just an acronym, it was a status symbol, three little letters (IPO) that...
View ArticleEntrepreneurship: The Nuts and Bolts of Nerve
A recent article in the Economist talked about a new PwC/Google Australia report, The Startup Economy, which found that, among individuals who said they were interested in starting a business in 2011,...
View ArticlePreach What You Practice
For many years we’ve focused heavily on thought leadership with several of our clients. And the secret to being a thought leader is…that there is no secret. All it requires is that you have experience,...
View ArticleBorn This Way
A three-year-old with a briefcase at the front door who says, “I go to the office,” is an entrepreneur. Because entrepreneurs are born, not made. You can make ‘em better…but you just can’t make ‘em....
View ArticleClik here to view.
Think female entrepreneurs are a force to be reckoned with? Wait ‘til they...
It turns out that women aren’t just nurturers after all. Compelling statistics show that we’re also skillfully hunting down business opportunities, cutting through the BS and dragging home the...
View ArticleAn astronaut, a miner, a daredevil & a navigator…
…walk into a big Corporation. It’s the corporate version of the New Year’s Resolution — only this “battle of the bulge” is a quest to become a nimble entrepreneurial organization, one that’s better...
View ArticleNo Shortage of Suitors for Mid-sized Companies
If “match.com” had a section for private equity firms interested in businesses ripe for growth, it would be getting a lot of hits right now. With over $1 trillion in capital to spend, cumulatively,...
View ArticleJudge Not Lest Ye Be Judged
This year, as in years before, we have submitted our work and people’s credentials and have again won a variety of awards ourselves, including the Atlanta American Marketing Association 2014 Agency...
View ArticleB2B Marketing is an Atlanta Tradition
In a city that is home to so many great companies with vibrant and world-class B2C credbility, we sometimes forget that these same companies–and so many other behemoths that live off the radar–have...
View ArticleTalent by any other name
And so we find ourselves, like our clients in a period of growth. A period where unique talent is the elixir to our rapid and successful expansion. Years ago I was told that to grow any organization...
View ArticleYou, Me & Us – The Agency Pitch Dilemma
I’ve been in the agency business for 21 years and I’ve never done the same pitch twice. It’s hard to tell how you are being evaluated and it’s hard to tell what information will be most valuable to the...
View ArticleTime to Marketing…fast or slow?
What are the dangers of rushing a strategic initiative or belaboring a tactical one? In a real-time world, with real-time workers, real-time consumers and real-time feedback, it can be hard to take a...
View ArticleAccelerate your business…yesterday!
It would appear that 2014 was the year of the “hurry up and wait” approach to business and marketing. That would be true if we hadn’t seen it in 2013 as well. And although we hear about the ever...
View ArticleDefending Your Life – B2B Companies under PE ownership
It’s sweet to specialize in B2B businesses. Modo Modo Agency’s leadership team has decades in the space and we love what we do. Our skills at helping mid-market B2B firms hone their sales and marketing...
View Article
